As part of our ongoing collaboration with Manpower, Inc., DIP developed and produced a major virtual event originated from the virtual world of Second Life and simulcast across the web to an international audience. DIP constructed a one-of-a-kind conference space for the event which culminated in the live event, the Evolution of the Virtual Workforce“. (Click here to watch an HD version of the complete event hosted on the Treet.TV archives.)

Over 250 people participated in the live discussion (a complete transcript is on The Imagination Age blog) via software that allowed viewers on the web to chat with people inside Second Life without the web viewers having to install the Second Life client.

The event featured digital work expert Don Tapscott, best-selling author of “Grown-Up Digital” and “Wikinomics.” Tapscott was joined by Manpower Inc. Chairman and CEO Jeff Joerres; Linden Lab Executive Director of Enterprise Marketing, Amanda Van Nuys; Manpower Senior Vice President for Global Workforce Strategy, Tammy Johns; Manager of e-learning Strategy and Education Solutions for IBM’s Center for Advanced Learning; Chuck Hamilton; and President of Louisiana Digital Workforce non-profit 3D Squared, Spencer Zuzolo. The event was moderated by CEO and Creative Director of Dancing Ink Productions, Rita J. King.

“Since we established our presence in Second Life two years ago, social networks have completely evolved the labor market,” said Manpower Inc. Chairman and CEO Jeff Joerres. “Now, every social network has some underlying current related to job searching or career development. We are seeing the emergence of a flexible new model for virtual work, led by entrepreneurial, tech-savvy individuals who dictate when, where and how they work. We are focused on what motivates and interests this new breed of workers, giving us the ability to create practical solutions that help our clients attract, engage and retain winning talent.”

A shorter, YouTube-friendly version of the event, written and directed by Rita J. King is below.

Also see:

Press Release: Manpower Inc. Convenes Avatar Thought Leaders in Second Life to Discuss Virtual Workforce of the Future