This video of Rita J. King’s recent presentation at TEDxNASA highlights a number of initiatives at Dancing Ink Productions.
Archive for the ‘Projects’ Category
Manpower: The Evolution of the Virtual WorkforceTweet

As part of our ongoing collaboration with Manpower, Inc., DIP developed and produced a major virtual event originated from the virtual world of Second Life and simulcast across the web to an international audience. DIP constructed a one-of-a-kind conference space for the event which culminated in the live event, the Evolution of the Virtual Workforce“. (Click here to watch an HD version of the complete event hosted on the Treet.TV archives.)
Over 250 people participated in the live discussion (a complete transcript is on The Imagination Age blog) via software that allowed viewers on the web to chat with people inside Second Life without the web viewers having to install the Second Life client.
The event featured digital work expert Don Tapscott, best-selling author of “Grown-Up Digital” and “Wikinomics.” Tapscott was joined by Manpower Inc. Chairman and CEO Jeff Joerres; Linden Lab Executive Director of Enterprise Marketing, Amanda Van Nuys; Manpower Senior Vice President for Global Workforce Strategy, Tammy Johns; Manager of e-learning Strategy and Education Solutions for IBM’s Center for Advanced Learning; Chuck Hamilton; and President of Louisiana Digital Workforce non-profit 3D Squared, Spencer Zuzolo. The event was moderated by CEO and Creative Director of Dancing Ink Productions, Rita J. King.
“Since we established our presence in Second Life two years ago, social networks have completely evolved the labor market,” said Manpower Inc. Chairman and CEO Jeff Joerres. “Now, every social network has some underlying current related to job searching or career development. We are seeing the emergence of a flexible new model for virtual work, led by entrepreneurial, tech-savvy individuals who dictate when, where and how they work. We are focused on what motivates and interests this new breed of workers, giving us the ability to create practical solutions that help our clients attract, engage and retain winning talent.”
A shorter, YouTube-friendly version of the event, written and directed by Rita J. King is below.
Also see:
Press Release: Manpower Inc. Convenes Avatar Thought Leaders in Second Life to Discuss Virtual Workforce of the Future
Battery Dance CompanyTweet
DIP is collaborating with Battery Dance Company on a new cultural relations project exploring new ways to make global cultural relations work accessible to arts organizations throughout the United States and the world. The project was funded by a grant from the Robert Sterling Clark Foundation.
Battery Dance Company performs at Space on White. Video by Rita J. King
The above short documentary was recorded and produced by Rita J. King as part of Battery Dance’s May 14 participation in Space on White, a new collaborative art space in Tribeca in New York City. The video is a montage of a series of interpretive dances featuring Battery Dancers Oliver Tobin, Robin Cantrell, Carmen Nicole and Sean Scantlebury who joined forces with visual artists John Kessler, Prawat Laucharoen and Jody Rasch to present site-specific dance at Space on White. Also featured in the video is Battery Dance’s Artistic and Executive Director, Jonathan Hollander.
We first met Jonathan at a Cultural Diplomacy retreat at White Oak Plantation where we learned that Jonathan’s efforts go well beyond providing a home for modern, independent dance in Lower Manhattan, but around the globe in some of the most remote corners of the world exploring how dance can serve as a bridge for cultural relations.
Jonathan’s commitment to cultural collaboration is local as well. He was recently featured in The Wall Street Journal about his participation in the creation of the Lower Manhattan Arts League, an effort to create more synergies between arts organizations in New York City.
Battery Dance Company’s impact and reach, finding inroads for cultural dialog through teaching and sharing dance has, in the last year, gone from, among other places, Uganda to Ghana and Algeria. The below clip is from the YouTube stream of the US Embassy in Algiers.
Battery Dancers were recently interviewed on Algerian television.
I asked Jonathan a question I saw tweeted recently by one of the British Council’s TN2020 fellows: “Some dance forms imply a set of values, esp in the south side of chicago. So, how do you find neutral forms for dialogue?”
His response: “I guess my reaction to this ‘neutral forms for dialogue’ is that modern dance fits the bill perfectly because it is a constantly changing, evolving form that can stretch in all kinds of directions. For example, when we gave young dancers the opportunity to be creative within the form and architecture of modern dance, they dove into the process … in Cambodia, Ghana, Algeria, Uganda, Swaziland, Germany, Taiwan, New York City public schools.”
The British CouncilTweet
DIP has developed a new cultural relations platform in collaboration with the British Council. This project is presently in closed beta.
Brookings Institution: The Doha ForumTweet

- Inside the Ritz Carlton Hotel at the U.S.-Islamic World Forum in Doha, Qatar
In February 2008, Dancing Ink Productions’ Joshua S. Fouts and Rita J. King were invited by the Brookings Institution to be speakers at the U.S.-Islamic World Forum in Doha, Qatar. Dancing Ink Productions produced a mixed media event live from Doha and in the virtual world of Second Life. The event, which was entitled, “The Transfer of Cultural Energy,” featured Nashwa Al Ruwaini, host of the two top-rated television shows in the Middle East, “Nashwa” and “Poet of Millions”; Howard Gordon, executive producer of the Fox television show, “24″; and Ambassador Cynthia P. Schneider.
(A portion of this work is also featured in the findings of the Understanding Islam through Virtual Worlds project, which was released January 2009.)

- Howard Gordon and Rita J. King speaking to their virtual audience
The event also featured two hip-hop artists, Palestinian Muhammed Mughrabi of the Jerusalem-based hip-hop group, G-Town, and Iranian Yas, who is the first hip-hop artist whose work is sanctioned by the Iranian government. The two sang a spontaneous Arabic-Farsi hip-hop performance, which can be viewed in its entirety here.

- Muhammed Mughrabi and Yas perform at the U.S.-Islamic World Forum
Proceedings of the U.S.-Islamic World Forum can be downloaded in PDF format here.
Dancing Ink Productions’ participation in the U.S.-Islamic World Forum so inspired us that we penned the following vision statement about the foundational aspects of our work, “Our Vision for Sustainable Culture in the Imagination Age.”
Dancing Ink Productions produced the below machinima video as part of their participation.

In Ambassador Cynthia P. Schneider’s forthcoming report about cultural diplomacy, “Mightier than the Sword: Arts and Culture in the U.S.-Muslim World Relationship,” includes the following recommendations:
Virtual Worlds: Although participation in virtual worlds is minimal at present in the Muslim world, the technology off ers the possibility over the long term of lectures, dialogues, discussions, concerts, screenings and other performances that could break down barriers of geography and incorporate “audiences” from diff erent parts of the world. Contests, such as the remix contest with Salman Ahmed’s music, increase distribution and engagement with diverse types of music. At the 2008 U.S.-Islamic World Forum, the Brookings Institution, in collaboration with Dancing Ink Productions, held a virtual world panel discussion featuring Howard Gordon (executive producer of 24) and Nashwa al Ruwaini (CEO, Pyramedia) and attended by people (via their avatars) from the U.S., South America, Europe, Asia, and Africa. Th e session concluded with a freestyle hip-hop concert featuring top Iranian rapper YAS in Farsi and, in Arabic, Palestinian Muhammed Mughrabi, the leader and co-founder of the G-Town the Palestinian Hip-Hop Makers group in Jerusalem that had all the participants’ avatars dancing.
The Imagination Age: 1000 Inches in LovelandTweet
The Imagination Age: 1000 Inches in Loveland is an augmented reality neighborhood created by Rita J. King as part of Jerry Paffendorf’s Loveland project. Rita J. King is the largest “inchvestor” in Loveland and its first colony, which is named “Plymouth.” For background on Rita’s interest, inspiration and involvement in the project, see her essay below.
Rita J. King was recently interviewed on NPR about her involvement in Loveland. Read more about that here.
Download the PDF detailing the project here.
We are profiling other community members of Plymouth on the blog 1000 Inches in Loveland.
Background on 1000 Inches in Loveland:
By Rita J. King
Several months ago, I was commissioned by PROBOSCIS to create an installation on 27 cubes: “Transformation: How We Become Who We Are.” While working on the cubes (some of which are shown above) I first heard about the LOVELAND project in Detroit.
Perhaps because I was working daily with cubes and my imagination, the idea of a city of a million square inches that fits in a warehouse in Detroit and yet relies on technology and creativity to amplify the size of each inch made perfect sense.
The installation was immediately influenced by the LOVELAND project. “Transformation” (which will launch soon) expanded first into virtual and augmented realities and then evolved into a game that marks the first developed parcel in 1000 INCHES IN LOVELAND.
Stories have a tendency to get lost if they aren’t shared right away, so here’s how the 1000 INCHES IN LOVELAND deal went down:
CHELSEA (on a rainy night during the height of NYC’s new monsoon season)—
My collaborator, Joshua Fouts, wears round black glasses. We’d been invited to the event by David Green and Liz Dreyer with a pink lotus and two shining orange fish inked on her calf. We’d met at White Oak Plantation near Jacksonville, Florida, where we drove past rhinos and zebras on the way to the lodge to meet in groups and discuss the consequences of the economic downturn on the arts and how this might be overcome through meaningful participation in the digital culture. We promised we’d meet again in New York. I invited GG, who now stands in front of me, having run late from Brooklyn but committed to keeping his word.
There he is, all six-feet-six-and change of him, wearing a shirt that says, “I’ve got twelve inches in Detroit,” in neat capital letters that could only have been ironed in place by the man himself. He goes by Jerry because he’s not crazy about George Gerald Paffendorf III, but he doesn’t seem like a Jerry to me, so I call him GG.
“What’s going on in Detroit?” I ask. GG lifts his eyebrows because the answer to that question is going to take some time, but he’s excited for the chance to tell, and I can’t wait to hear.
The room has been set up as a bar for the night, so people come and go. Josh, GG and I sequester ourselves in a corner overlooking the amber rectangles of light spangling the wet slate street-scape. Josh had met GG in Singapore in 2007. I met them both on the same day in San Jose a few months later.
GG is 27 years old and he’s already an admired futurist, which may explain why he has an air of time travel about him, as if you could set the dial to any time or place in which humans have interacted and he would find a way to improve life through his imagination and capacity for catalyzing collaboration. For over two years I’ve been waiting for his Big Idea, but I had no idea it would end up being so tiny.
“Detroit,” he says. “Okay. Loveland, is what the project is called–a million square inches that I’m going to sell for $1 each. Anyone from around the world can buy one, or more than one, and be a part of the community. The inches are just a jumping point for people, and they can be as big as the minds of the community. Loveland is a platform to connect people. People will come together to build this new land. Every inch will exist in the physical world and in the digital realm at the same time. What’s going to happen? There’s no way to know in advance, and that’s the fun of it. But you know something will happen. Reality will…be…augmented!”
He stopped to eat a cheese cracker and a few grapes and then went on to explain why he’d chosen to tie a virtual project with the physical world by placing it in Detroit, a story I know all too well from my work in the Gulf Coast: economic decline, mass exodus of the jobless population, widespread systemic change and the absence of a clear path for transformation.
“Detroit was the most futuristic city that existed for a time,” he says, “an engineer’s dream of tinkering coming together with a possible vision of reality, like the automobile moving at sixty miles in an hour move a person to another place. The universe is like a seed. So it’s just how big can you make your inches? What can you do with an inch if the only thing stopping you from making it as big as you can imagine is your ability to imagine it? Think about all the things people can do with it.”
To GG, confusion isn’t an obstacle. If some people don’t get it, that won’t stop him from reaching those who do. Around us, people listen and gather, and someone asks for more information on the Loveland project. What can people do with an inch, really? Is this a real inch, or an imaginary inch that some guy from New Jersey will sell you for $1 because he has a million of them?
“The inch markers are just something that give a human feeling,” GG said. “They act as a connector for the sense of ownership. An inch sounds stupid until suddenly you have something that can be connected to other people, and then you see how big and important that is. I know it’s funny. I know it makes people smile. It’s game-like, but it’s a city that will fit into a warehouse.”
The population of Loveland, if all million inches are sold, might end up being higher than the current population of Detroit: 800,000.
“Dancing Ink Productions will take 1000 INCHES IN LOVELAND,” I say. “For economic and cultural development. Loveland is a new city and I’m going to create a neighborhood and document its development. The neighborhood will be known as the Imagination Age.”
“Now that’s what I’m talking about,” said GG. “Right on.”
I grab a stack of paper and start to sketch out the grid.
“You already know where you want your inches to be?” he asks. “Look at that! It’s real!”
It *is* real. Starting next week, space within 1000 INCHES IN LOVELAND: The Imagination Age,” will be available.
Follow on Twitter: @1000Inches.
The Linden Lab Second Life Case StudiesTweet
In 2008, Rita J. King began collaborating with Linden Lab, the makers of Second Life in telling the story about how brick-and-mortar companies were using Second Life very creatively and successfully. The collaboration has resulted in a series of Case Studies written by Rita J. King. A sampling of those essays are below.
The Virtual Newsroom at the American University in CairoTweet
This was a collaborative project to explore virtual news venues as a viable space for the evolution of journalism. As part of this project, Dancing Ink Productions created a newsroom in the virtual world of Second Life for the Kamal Adham Center for Journalism Training and Research at the American University in Cairo. The project was directed by veteran American journalist Lawrence Pintak now Dean of the Murrow College at Washington State University who covered the Middle East for 30 years. It was funded by a grant from USAID. The first tenants of the virtual newsroom were a group of eight Egyptian bloggers. Dancing Ink Productions reported on their efforts covering the 2008 US Presidential Campaign at Dispatches from the Imagination Age.
The virtual newsroom hosted a series of events, including a press conference with former US-Undersecretary for Public Diplomacy James K. Glassman; and a conference about coverage of the Swine Flu crisis with the Centers for Disease Control and Prevention. Documentary reports on those events are below. Broadcast quality machinima for all the events is produced in collaboration with Ill Clan Animation Studios.
Virtual Journalism: The CDC Discusses Swine Flu is a documentary about a May 16, 2009 event in the AUC Virtual Newsroom.
Documentary Premiere: The machinima documentary, “Virtual Journalism: Inside the American University in Cairo Virtual Newsroom,” exploring journalistic and cross-cultural impact and potential of the virtual newsroom project premiered on April 6, 2009 at the Washington State University’s Edward R. Murrow College of Communication conference on Virtual Journalism. That video, which was produced in collaboration with Ill Clan Animation Studios can be viewed below:
Inaugural Broadcast: On January 12, 2009 at 11 am EST, the Inaugural Broadcast of the American University in Cairo’s Virtual Newsroom (designed and produced by Dancing Ink Productions for The American University in Cairo with funding from USAID) took place in the virtual world of Second Life and was broadcast to a live global Internet audience produced in collaboration with Ill Clan Animation Studios. The live audience communicated in real-time chat with event participants and moderators in Second Life. The event was produced and hosted by Rita J. King, the CEO and Creative Director of Dancing Ink Productions, and Joshua S. Fouts, the Chief Global Strategist of Dancing Ink Productions and broadcast to the Internet by SLCN (videos below). The broadcast-quality machinima documentary produced by Dancing Ink Productions co-directed with Ill Clan Animation Studios features a moderated discussion about the transfer of power between US president administrations between Under Secretary for Public Diplomacy and Public Affairs James K. Glassman (also a well-known journalist) and eight Egyptian political bloggers who covered the US election. The documentary depicts the event itself, as well as the reaction of Glassman, the bloggers and project director Lawrence Pintak, a veteran war correspondent and author who runs the American University in Cairo’s Kamal Adham Center for Journalism Training and Research. Read the press release from the American University of Cairo summarizing the event here.
Second Life avatar of then-US Undersecretary of State for Public Diplomacy and Public Affairs James Glassman in the virtual newsroom of the American University in Cairo in Second Life.
Below are videos from the January 12 event:
Short Clip from the AUC Glassman Event
Full-length video of the 45 minute live event.

November 2008: Construction of the AUC Virtual Newsroom begins
IBM: Smarter WorkTweet
Rita J. King is Innovator in Residence at IBM’s Analytics Virtual Center. This section will document her project and DIP’s work in this arena. You can visit Rita’s virtual office on web.alive embedded below.
Recent blogposts about Rita J. King’s Innovator-in-Residence include:
Manpower Inc.: The Power of Collaboration — Manpower’s First Anniversary in Second LifeTweet
On July 14, 2008 Dancing Ink Productions produced a major event for Fortune 500 company Manpower, Inc., called the “Power of Collaboration: Manpower’s First Anniversary in Second Life.” The event included a report by the same name (downloadable as a PDF file here or by clicking on the above picture) exploring the influence and impact of virtual worlds, which Manpower considers to be an emerging labor market, on the world of work. (Read the Manpower, Inc. press release here.)
The event included three pieces of machinima by DIP in collaboration with machinimist Draxtor Despres. You can watch the videoshere (1, 2 and 3) in the order in which they were shown during today’s event.
This celebration would not have taken place without the visionary leadership of Manpower Inc. Senior Vice President Global Workforce Strategy Tammy Johns, whose thoughtfulness and expertise formed the basis of the tone of the event, which was reflective of the company’s significant global presence. Our conversations during the writing of this report were rigorous and full of energetic momentum. Dancing Ink Productions would also like to thank Dan Darrow (Horatio Decosta in Second Life), who leads Manpower’s Second Life presence, and Jessica Qin, IBM’s Chief Virtual Architect, who first introduced Rita J. King (as her avatar Eureka Dejavu) while working on a report for IBM, “From the Fire Pit to the Forbidden City: An Outsider’s Inside Look at the Evolution of the VUC.” Jessica, at the time, was working to build Manpower Island.

- Schmilsson Nilsson (avatar of Joshua S. Fouts) and Eureka Dejavu (avatar of Rita J. King) at the Manpower First Anniversary in Second Life celebration
The July 14, 2008 event, which celebrated Manpower’s first year in Second Life with a roundtable of thoughtful individuals including Manpower Inc. Chairman and CEO Jeff Joerres (who shone when he spontaneously took on the challenge of discussing existential issues) and Philip Rosedale in a world that he created. Other speakers included Lynda M. Applegate, Professor, Harvard Business School, Dr. Jonathan Joseph Orr, co-founder of the Orr Institute, Dominique Turcq, President, Boostzone Institute, and Second Life’s Gentle Heron who runs an organization for people with disabilities called Virtual Ability, Inc (her Second Life efforts were profiled in “The Story of the Heron Sanctuary,” a January 2008 article in DIP’s Dispatches from the Imagination Age) .

- Manpower CEO and Chairman Jeffrey A. Joerres (shown right) and Manpower Virtual World Liaison, Dan Darrow, at Manpower Island.
The event was covered live on Second Life public affairs program Metanomics and streamed live on Second Life’s SLCN TV. An archive of the video can be found here.
Rita J. King blogged about the event on Dispatches from the Imagination Age:
One of the most difficult obstacles to overcome in the work of virtual work, it was revealed at the roundtable, is the fact that some people are sleeping while others go about their lives half a world away, and therefore cannot collaborate by dint of the fact that they are simply not conscious at the same time.
Philip Rosedale expressed an intriguing idea about a global work flow in which people will pass off work to one another. It’s an exciting idea, because it will lead to greater productivity and improved cultural understanding throughcollaborative energy, which would accelerate the rate at which difficult problems are solved. My prediction is thatanother model will be overlaid on the global work flow–people’s rhythms will change and the cycles of sleep and waking will adjust for those who find themselves collaborating on complex projects. I first heard of this phenomenon whiledocumenting IBM’s Virtual Universe Community, when scientists in multiple continents discussed their method for working together on protein folding experiments. I just experienced it myself while working with a global DIP team consisting of, among others, a Scot (Toran Cult), an Austalian (Starr Sonic), a German living in California (Draxtor Despres) and Americans from both coasts and in between. It never really felt like we were dealing with time zones, even when I counted the hours on my fingers to see when we might all be in-world again, but tonight, I’m feeling the jetlag of virtual work, even though we always met in the Metaverse.







