Posts Tagged ‘digital diplomacy’

The Virtual Newsroom at the American University in Cairo

This was a collaborative project to explore virtual news venues as a viable space for the evolution of journalism. As part of this project, Dancing Ink Productions created a newsroom in the virtual world of Second Life for the Kamal Adham Center for Journalism Training and Research at the American University in Cairo.  The project was directed by veteran American journalist Lawrence Pintak now Dean of the Murrow College at Washington State University who covered the Middle East for 30 years. It was funded by a grant from USAID.  The first tenants of the virtual newsroom were a group of eight Egyptian bloggers. Dancing Ink Productions reported on their efforts covering the 2008 US Presidential Campaign at Dispatches from the Imagination Age.

The virtual newsroom hosted a series of events, including a press conference with former US-Undersecretary for Public Diplomacy James K. Glassman; and a conference about coverage of the Swine Flu crisis with the Centers for Disease Control and Prevention.  Documentary reports on those events are below. Broadcast quality machinima for all the events is produced in collaboration with Ill Clan Animation Studios.

Virtual Journalism: The CDC Discusses Swine Flu is a documentary about a May 16, 2009 event in the AUC Virtual Newsroom.

Documentary Premiere: The machinima documentary, “Virtual Journalism: Inside the American University in Cairo Virtual Newsroom,” exploring journalistic and cross-cultural impact and potential of the virtual newsroom project premiered on April 6, 2009 at the Washington State University’s Edward R. Murrow College of Communication conference on Virtual Journalism. That video, which was produced in collaboration with Ill Clan Animation Studios can be viewed below:

Inaugural Broadcast: On January 12, 2009 at 11 am EST, the Inaugural Broadcast of the American University in Cairo’s Virtual Newsroom (designed and produced by Dancing Ink Productions for The American University in Cairo with funding from USAID) took place in the virtual world of Second Life and was broadcast to a live global Internet audience produced in collaboration with Ill Clan Animation Studios. The live audience communicated in real-time chat with event participants and moderators in Second Life. The event was produced and hosted by Rita J. King, the CEO and Creative Director of Dancing Ink Productions, and Joshua S. Fouts, the Chief Global Strategist of Dancing Ink Productions and broadcast to the Internet by SLCN (videos below). The broadcast-quality machinima documentary produced by Dancing Ink Productions co-directed with Ill Clan Animation Studios features a moderated discussion about the transfer of power between US president administrations between Under Secretary for Public Diplomacy and Public Affairs James K. Glassman (also a well-known journalist) and eight Egyptian political bloggers who covered the US election. The documentary depicts the event itself, as well as the reaction of Glassman, the bloggers and project director Lawrence Pintak, a veteran war correspondent and author who runs the American University in Cairo’s Kamal Adham Center for Journalism Training and Research. Read the press release from the American University of Cairo summarizing the event here.

Second Life avatar of US Undersecretary of State for Public Diplomacy and Public Affairs James Glassman in the virtual newsroom of the American University in Cairo in Second Life.

Second Life avatar of then-US Undersecretary of State for Public Diplomacy and Public Affairs James Glassman in the virtual newsroom of the American University in Cairo in Second Life.


Below are videos from the January 12 event:

Short Clip
from the AUC Glassman Event

Full-length video of the 45 minute live event.

Construction of the AUC Virtual Newsroom begins

November 2008: Construction of the AUC Virtual Newsroom begins

Understanding Islam through Virtual Worlds

Rita J. King recently spoke about the Understanding Islam through Virtual Worlds project at the 2010 Business Innovation Factory (BIF-6). Here’s the video:

(Rita J. King also presented the Understanding Islam through Virtual Worlds project at the 2009 O’Reilly Media Gov2.0 Summit and Expo, for which she was recognized with the first-ever Gov2.0 Award. You can view that presentation here.)


Understanding Islam through Virtual Worlds

With this report, Josh and Rita have illuminated a new path–a definite intelligible plan–for practical public diplomacy in an area of supreme urgency. Furthermore, they have done so by elevating humanity’s most distinguishing feature: the imagination.“ – Joel Rosenthal, President, Carnegie Council for Ethics in International Affairs

Cover page of the Understanding Islam through Virtual Worlds policy recommendations.

On January 29, 2009, Dancing Ink Productions Rita J. King and Joshua S. Fouts released the findings from the Understanding Islam through Virtual Worlds project at the Carnegie Council for Ethics in International Affairs. The project was funded by a grant from the Richard Lounsbery Foundation. The findings included a trilogy of actionable items available in digital format here.  By releasing three types of reports — policy recommendations, documentary video and graphic book — we hope to make what is still a very new medium as accessible as possible.

The idea for Understanding Islam through Virtual Worlds project was hatched with a very specific idea in mind: How could people learn about other cultures in an authentic, experiential space — specifically, how could we learn about cultures that self-identified as Muslim? We chose the virtual world of Second Life for many reasons, among them that it is the best international platform — more than 70% of its users are from outside the United States. Our goal was to to see what we could learn about Islam — not by inviting particular people with particular perspectives into Second Life, but rather to follow the trail of what was already happening culturally in the space that might yield new insight about Islam.

Read the Press Release announcing the project findings here and here.

Understanding Islam through Virtual Worlds project findings:

Watch the short documentary (low-res version) on YouTube:


Comments on the project:

“With this report, Josh and Rita have illuminated a new path–a definite intelligible plan–for practical public diplomacy in an area of supreme urgency. Furthermore, they have done so by elevating humanity’s most distinguishing feature: the imagination.”
– Joel Rosenthal, President, Carnegie Council for Ethics in International Affairs

“The project’s use of Second Life virtual experiences, where internet users can interact with each other through avatars to engage in intercultural dialogue, is indeed a pioneering initiative.”  “A ‘second life’ for public diplomacy in the Middle East,” by Prof. Muhammad Ayish, Abu Dhabi’s “The National”

“Joshua and Rita are THE great explorers of new possibilities and media for public diplomacy.”
– Tish Shute, propietor of UgoTrade.com and TishShute.com

“A fascinating clash of best intentions and actual spiritual desires, transplanted into the virtual realm.”Wagner James Au in New World Notes.

Eureka Dejavu in hijab
Pictured: Eureka Dejavu, avatar of Rita J. King in hijab before the virtual hajj.

Read Rita J. King’s remarks from the January 29, 2009 release of the Understanding Islam through Virtual Worlds project, delivered at the Carnegie Council for Ethics in International Affairs.

Read Joshua S. Fouts’ remarks from the January 29, 2009 release of the Understanding Islam through Virtual Worlds project, delivered at the Carnegie Council for Ethics in International Affairs.

In case you missed the event, you can watch the complete video on the Carnegie Council website. Carnegie Council has also uploaded the complete event transcript.

Evan M. O'Neil, managing editor of PolicyInnovations.org at the January 29 event.
Evan M. O’Neil, managing editor of PolicyInnovations.org at the January 29 event.

The Carnegie Council has uploaded edited excerpts from the January 29, 2009 release Understanding Islam through Virtual Worlds project. Each video is about a minute and a half long.

Non-Violence in Virtual Worlds — Rita J. King

Creativity in Virtual Worlds — Rita J. King

Online Diplomacy — Joshua S. Fouts

Art, Reality and Cultural Diplomacy

“In art, intentions are of little importance” — Pablo Picasso. At the Aspen Institute Summit on Cultural Diplomacy, Rita J. King reflects on the role of technology in art and cultural relations.

Rita J. King at the Museu Picasso in Barcelona.

Rita J. King at the Museu Picasso in Barcelona.

By Rita J. King
Barcelona, Spain. September 20, 2009

“In art, intentions are of little importance.” Pablo Picasso

The Aspen Institute held a forum in the ancient city of Avilés, Spain last week to discuss Culture & Security from a cultural diplomacy perspective. My collaborator Joshua S. Fouts and I spoke about our project, “Understanding Islam through Virtual Worlds,” which took place across four continents in the physical world and in the virtual world of Second Life.

Second Life allows participants from all over the world an unprecedented opportunity to collaboratively imagine and build environments and identities in which cultural exchanges take place, free from the fetters of fear (whether generated by timidity, the possibility of violence, language barriers or simple lack of contact or motivation to initiate such discussions) that too often accompany sensitive cultural conversations in the physical world.

The same way a building can be designed and constructed virtually before the cornerstone is laid on actual grass, so can a new technique for cultural exchange be developed that promotes transparency and accountability and at the same time removes physical vulnerability.

Nevertheless, this concept is disturbing to many people, largely because the media hasn’t done Second Life any favors by consistently misrepresenting the importance of the platform and also because the entire concept is so new that people simply can’t imagine the value of such interactions, much less the fact that avatars are representations of real people in the physical world and not cartoons capable of destroying the fabric of society. That narrative is beginning to change now.

Many people at the forum were utterly fascinated, hearing about Second Life for the first time, and several have already booked us to discuss plans for proceeding with extremely exciting projects. A couple of people referenced our work (despite the fact that it took place primarily in the physical world and we’d flown thousands of miles to discuss it in person) as an example of digital interactions undermining the richness of personal contact in the physical world, as if every personal interaction is saturated with meaning that results in cultural illumination and progress.

While it isn’t easy for newbies to jump in-world and instantly discover the best of what the local culture has to offer, it’s worth the search. Second Life is filled with collaborative and individual creativity of such a sophisticated and remarkable nature that cultural advances are taking place on a daily basis. Never in the history of humanity have individuals from around the world been able to gather in real time to explore sensitive issues that require sustained philosophical focus without leaving their own physical communities. Never before have people been able to escape the circumstances of birth to form ties based on the essence of self above the telltale signs of class and privilege hierarchy.

As far as the practice of cultural diplomacy goes, we finally have a platform that equalizes all participants by making creativity and innovation the highest aim, and that’s a good thing. That isn’t to say that some people don’t use Second Life for less than progressive purposes, but so do people in the physical world and that doesn’t stop diplomats from practicing. Race, age, gender, ethnicity and extreme physical beauty or disability all cease to matter. Second Life is whatever users make of it.

Major institutions globally have turned the platform into a thriving, environmentally conscious business hub. Visionary educators have created three-dimensional, immersive learning environments. In the third grade, we made dioramas out of shoeboxes to depict the Gobi Desert from brown paper. It was great fun and there is no reason why anyone has to stop doing it just because now, thousands of learning institutions have created information rich mixed-media environments embedded with experiential knowledge for learners of all ages. Thanks to the National Oceanic and Atmospheric Administration’s work in Second Life, for example, I’ve swum through the ocean from the poles to the equator to see the life it contains and the hazards of global climate change.

One of the major obstacles to right thinking regarding mixed-media, mixed reality environments is the notion that somehow participation in a virtual world isn’t “real.” Today, at the Museu Picasso in Barcelona, I had an epiphany about how to explain why the debate is misguided. Because the Culture & Security forum focused largely on art, including a number of conversations about how digital art (which is no lesser than any other art form), it is appropriate to use this example to explore the meaning of reality in any form of creative expression.

Between August and December 1957, Pablo Picasso created 58 interpretive works based on Velasquez’s painting Las Meninas. At the Museu Picasso, an ingeniously curated exhibit of two monitors on either side of a pane of reflective glass depicts Picasso’s work projected onto various segments of Las Meninas. I watched through projects of all 58 works, or however many were depicted, before stepping into the gallery where the pieces were hung.

Despite the fact that the projections are glorious, they are nowhere near as spectacular as the original pieces, with their brushstrokes that outlasted the hand of the artist. Much like the virtual hajj to Mecca in Second Life, which can’t possibly ever replace the physical experience of millions of hot, hungry physical bodies moving through a space all experiencing the manifestation of their sacred beliefs, the projections of the Velasquez and Picasso works aren’t meant to replace the originals, but simply to yield new perspective.

Beyond that, though, even the original canvases by Picasso aren’t “real.” After all, Picasso was merely interpreting a work by Velasquez. Come to think of it, even Las Meninas isn’t “real,” except in the broadest definition of the term (having a verifiable existence) which also applies to works in Second Life. The argument that no facsimile can ever be as rich as the original undermines the sheer force of creative power that fuels human progress in the form of artistic expression.

Nobody alive today can turn back the clock to be in that room with Velasquez. Our only glimpse comes from the weight of his work, much like the only glimpse I’ve ever had of ancient Mesopotamia (present day Iraq) where writing was invented comes from the work of the Federation of American Scientists who embarked on a collaborative global project in Second Life to rebuild the city based on real archeological data, right down to charred hearths, temples, markets and agricultural zones. Only through documentation can we experience a moment lost to the riptide of history. Arguably, the very act of people posing for the portrait, frozen in place for hours if not weeks on end wearing costumes to begin with is not real. So what? I’m glad they did it anyway, and that instead of debating the merit of interpreting that singular effort, Velasquez and Picasso picked up their brushes and got to work.

Art is an interpretation of the rhythm of human life on a fleetingly colonized planet in a vast, mysterious cosmos of infinite mystery. The relationship between art and the development of culture is such a mysterious one that language is often painfully insufficient in the attempt to describe it. Human bondage does not require physical bars for captivity. Art is the means by which symbolic bars are bent to create opportunities for people to pass through. The central question of cultural diplomacy in many ways is: If humanity is to earnestly attempt to outpace our current path of collective destruction with acts of trailblazing creativity, how can this sacred act, which undermines the underlying conditions that lead to violence, best be accomplished?

“Others talk,” Picasso once said. “I work.”

Rita J. King’s Award-Winning Gov2.0 Speech

Video of Rita J. King's award-winning O'Reilly Gov2.0 Summit presentation

Video of Rita J. King's award-winning O'Reilly Gov2.0 Summit presentation

O’Reilly Media has uploaded the video of Rita J. King’s recent award-winning presentation at the O’Reilly Gov2.0 Summit and Expo. The video only shows the powerpoint images. For an idea of how the speech was delivered from the audience’s perspective, see image below.

Rita J. King speaking at the O'Reilly Gov 2.0 Summit

Rita J. King speaking at the O'Reilly Gov 2.0 Summit

UPDATE: You can also view the awards ceremony, posted below. Rita J. King appears about six minutes and 30 seconds in.

Gov2.0 awards ceremony, featuring Rita J. King (about 6 mins, 30 seconds in)

Gov2.0 awards ceremony, featuring Rita J. King (about 6 mins, 30 seconds in)

Rita J. King: Gov 2.0 Hero

Rita J. King joins Craig Newmark, among others, as a Gov2.0 Hero

Rita J. King joins Craig Newmark, among others, as a Gov2.0 Hero

Congratulations to Rita J. King for being recognized by Government social media site as Gov 2.0 Hero. The complete list of Gov 2.0 Heros is here. Also included in the list is EPA Gov 2.0 guru Jeffrey Levy (who, coincidentally, bears the distinction of being the person who introduced me to the Internet in 1991.)

Each Gov 2.0 Hero is asked a series of questions about their thoughts on government and technology. Rita’s entire response is worth a read, but here’s an excerpt:

What was your path to Gov 2.0?

I’ve been studying the cultural effects of digital anonymity since 1996, but when I discovered a Muslim woman in a virtual Jewish synagogue in Second Life in 2006 I realized that global culture had entered a powerful new realm. The idea of “avatars” is polarizing. Some people instantly see the benefit of this new form of identity and community construction while others, believing that avatars dehumanize people, are appalled. I was not a gamer, nor did I ever expect to be mesmerized by the virtual world of Second Life after a friend of mine who works at IBM suggested that I check it out. I was reading Joseph Campbell’s “The Power of Myth,” and I searched on temples, synagogues, churches and mosques during my first few hours and days in Second Life, which was how I found myself at prayer services in a virtual Jewish synagogue speaking to a Muslim woman.

On September 8 at the O’Reilly Gov 2.0 Expo, Rita J. King will be discussing “Digital Diplomacy: Understanding Islam through Virtual Worlds” as part of the Government as Peacekeeper section.

DIP Speaking at Gov2.0 Expo

DIP will be presenting Understanding Islam through Virtual Worlds on September 8

DIP will be presenting Understanding Islam through Virtual Worlds on September 8

DIP is pleased to be among the featured speakers at the upcoming O’Reilly Media Gov2.0 Expo. Rita J. King and I will be speaking on the changing landscape for Cultural Diplomacy and discussing our case study “Digital Diplomacy: Understanding Islam through Virtual Worlds.” Our project explores how project explores how foreign policy can augment existing physical world engagement with Islamic communities worldwide by utilizing complex, nuanced opportunities provided by 3d Immersive spaces.

Follow us @ritajking or @josholalia on Twitter for updates or @ reply us to let us know if you’ll be there.

140 Conf: Digital Diplomacy & Cultural Collaboration

140Conf Twitter Conference

140Conf Twitter Conference

I’m pleased to be moderating a panel in a few weeks at the upcoming June 16 & 17, Twitter-themed “140Conf.” We blogged extensively last December about how the Israeli Consulate of New York was hosting a Twitter press conference as a new venue for public diplomacy outreach. Since then, governments, non-profits and NGOs have expanded their cultural outreach efforts using Twitter. Our panel will be exploring how Twitter is used for digital diplomacy, public diplomacy and cultural outreach.

Panelists include (with pictures from and links to their Twitter selves, natch):

Andrew Kneale from the British Council.

@andrewkneale's twitter page

@andrewkneale's twitter page

Andrew Kneale is the Transatlantic Project Coordinator at the British Council, the UK’s international organisation for cultural relations and educational opportunities. Based in Washington DC, he joined the British Council in 2006 working first in education before taking up a role developing Transatlantic Network 2020 — an intercultural dialogue project aiming to bring new energy to the transatlantic relationship, and build coalitions of young European and North American influencers to take collaborative action on global issues. Andrew previously worked at Qorvis Communications — an independent public relations agency in Washington, DC. He is originally from the UK, but moved to the US when he was a teenager. Andrew holds a BA in Political Science and Psychology.

Michael J. Friedman from the US State Department.

@americagovprint twitter page

@americagovprint twitter page

Michael is Division Chief of Print Publications at the U.S. Department of State, Public Diplomacy division. He leads a team that supports U.S. public diplomacy by creating book length manuscripts, article anthologies, poster shows, and other materials that “tell America’s story” to an international audience.

Evan O’Neill from the Carnegie Council for Ethics in International Affairs. (You can also find Evan twittering here.)

@gpi's twitter page

@gpi's twitter page

Evan O’Neil is managing editor of Global Policy Innovations magazine. He has been with the Carnegie Council for Ethics in International Affairs since October 2002. During this time, he worked on the Council’s Empire and Democracy Project, coordinator of the Fellows Program, and on numerous publications.

Rita J. King, CEO and Creative and Creative Director of Dancing Ink Productions.

@ritajking's twitter page

@ritajking's twitter page

She has authored or co-authored numerous reports on Digital Diplomacyvirtual worlds for public diplomacy and cultural dialog. Her work has been widely profiled, including by CNN, The New York Times, the BBC, The Chronicle of Higher Education, MSNBC, NPR, the Christian Science Monitor and The New York Times. For seven years while working as an investigative reporter, Rita’s primary focus was reporting on corporate culture. This work culminated in her report, “Big, Easy Money: Disaster Profiteering on the American Gulf Coast,” followed by a civil rights quest with the president of the Rosa and Raymond Parks Institute for Self Development across the Deep South. She now specializes in strategic development and creative content for a new global culture and economy.

More information about the 140 Conf can be found here. Thanks to Jeff Pulver for the invitation and hosting the conference.

Redefining NATO’s Narrative

It's not Facebook, but ... Images from NATO's new marketing campaign in Washington, DC.

It's not Facebook, but ... Images from NATO's new marketing campaign in Washington, DC.

By Joshua S. Fouts

Posters like the above appeared throughout the DC Metro system today featuring NATO troops working with Afghanis with titles highlighting themes like “Working for Peace,” “Defending Freedom,” and “Securing Afghanistan’s Future.”

NATO has launched the marketing campaign, ostensibly, to celebrate their 60th Anniversary Summit this April 3-4, but also to recast its image in the eyes of the US public.

NATO poster "Securing Afghanistan's Future"

NATO poster "Securing Afghanistan's Future"

I caught up via email with James Snyder at NATO headquarters in Brussels. Snyder is NATO’s Information Officer for Denmark, Norway and the United States. “This [Public Diplomacy] campaign … is the first time we have ever done something like direct marketing — which is standard operating procedure for corporations, governments and NGOs and IOs alike.”

Snyder explained that NATO wasn’t planning on including any kind of new media outreach program just yet, “We’ve talked a lot about new technologies and engagements,” he said, but since NATO has no real collective presence on either Facebook or LinkedIn, we shouldn’t expect to see them reaching out communities in anything other than the physical world.

NATO's "Working for Peace" poster

NATO's "Working for Peace" poster

After a year immersed in Muslim-focused communities in the virtual world of Second Life, we believe it is critical that organizations with the size, scope and importance of NATO consider a comprehensive outreach effort targeting not only the mainstream policy types in Washington, DC but also a new generation of social leaders who are cultivating growing and influential communities far off the beaten path of the DC Metro. These communities have the power to augment and influence opinion in a highly focused way.

Walking the streets of London this week, we noted again and again how geopolitics play into cultural identity. When one is in Europe, one feels much more connected with the world than one does in the US. Part of this is geography: The US is effectively an island divided from the Europe and Asia by two oceans. Part of it is cultural: The news media in the US reports as though the US population lived on a planet all its own. But this is not the same in virtual worlds. Access to cultures, languages and communities is instant and transformative. NATO is often at the frontlines of cultural engagement — especially in their peacekeeping movements. The communities NATO troops encounter, though in the physical world, often have members who have connections to some digital identity and community. As the world transitions into a new global culture and economy, this will only increase. To do their job effectively, they must engage both the physical and the digital. We commend NATO for taking this first step toward outreach in the US and hope that they will move swiftly to expand their efforts to the vibrant digital communities around the world.

Digital Diplomacy: Toward a Culture of Experimentation

Image credit: <a href=

Image credit: Lynn.

Pax Bellona blog has posted a solid analysis with recommendations reacting to Secretary of State Clinton’s new digital diplomacy outreach efforts. The recommendations include:

BlogTV – Allows users to create their own live streaming webcams
BitBomb – A text message reminder service that sends reminders to your cell phone
Sendible – Allows users to schedule email and text messages (such as for birthdays)
Doodle – An extremely simple scheduling/coordination program that requires no signup (I did use this to schedule my first year review with two busy professors – I was able to schedule and confirm in about two days, which I think is quite good)

These are all great tools, which I also recommend. The challenge, however, in addition to adopting these new tools, is creating a culture within the organization that reinforces entrepreneurialism and creative problem-solving. As we discussed in our recent report, “Digital Diplomacy: Understanding Islam through Virtual Worlds,” and also in a recent interview with the National Journal Online, the biggest challenge is overcoming bureaucratic stovepipes and endorsing a systemic shift in government, business and non-profit culture toward one that is agile, nimble and supportive of experimentation with new ideas and new technologies. Even adopting Pax Bellona’s good technology recommendations may not be enough.

The fact is, technology evolves faster than we can pace. Three years ago, Google was hardly a player. A year ago, the now-ubiquitous Twitter was relatively unknown. It used to be that once you got the hang of your bureaucratic position you could guarantee a degree of stability and consistency. No more.

Keeping current with technology is very much like surfing, which makes “surfing the Internet” an apt aphorism. You don’t just catch a wave and ride it forever. As each wave passes, the next one rises requiring you to paddle out to catch it and ride it — or miss it. Waves come and go. It’s a strategic mistake to assume that a wave will last forever. This motion toward constant change is antithetical to the mindset of bureaucracy. I see it as a grand opportunity for organizational culture to shift toward a more dynamic, creative mindset. It requires a degree of intellectual athleticism to keep up.

Change is an inevitable part of the way that business and government and all organizations must now operate.

(Thanks John!)

New op-ed on Carnegie Council’s “Policy Innovations”

February 18 cover page of Carnegie Council's "Policy Innovations"

February 18, 2009 cover page of Carnegie Council's "Policy Innovations"

Joshua S. Fouts has a new op-ed posted at Policy Innovations a publication of the Carnegie Council for Ethics in International Affairs called “The Ethic of Public Diplomacy,” in which he calls for greater attention to the importance of ethical cultural dialog in public diplomacy as we plan for the future.

The op-ed comes after nearly a half-dozen articles and blog posts have appeared in as many days focusing on the absence of any new word from the Obama Administration about who will be the next under secretary for public diplomacy.

Read more.