Posts Tagged ‘Rita J. King’

Manpower: The Evolution of the Virtual Workforce

As part of our ongoing collaboration with Manpower, Inc., DIP developed and produced a major virtual event originated from the virtual world of Second Life and simulcast across the web to an international audience. DIP constructed a one-of-a-kind conference space for the event which culminated in the live event, the Evolution of the Virtual Workforce“. (Click here to watch an HD version of the complete event hosted on the Treet.TV archives.)

Over 250 people participated in the live discussion (a complete transcript is on The Imagination Age blog) via software that allowed viewers on the web to chat with people inside Second Life without the web viewers having to install the Second Life client.

The event featured digital work expert Don Tapscott, best-selling author of “Grown-Up Digital” and “Wikinomics.” Tapscott was joined by Manpower Inc. Chairman and CEO Jeff Joerres; Linden Lab Executive Director of Enterprise Marketing, Amanda Van Nuys; Manpower Senior Vice President for Global Workforce Strategy, Tammy Johns; Manager of e-learning Strategy and Education Solutions for IBM’s Center for Advanced Learning; Chuck Hamilton; and President of Louisiana Digital Workforce non-profit 3D Squared, Spencer Zuzolo. The event was moderated by CEO and Creative Director of Dancing Ink Productions, Rita J. King.

“Since we established our presence in Second Life two years ago, social networks have completely evolved the labor market,” said Manpower Inc. Chairman and CEO Jeff Joerres. “Now, every social network has some underlying current related to job searching or career development. We are seeing the emergence of a flexible new model for virtual work, led by entrepreneurial, tech-savvy individuals who dictate when, where and how they work. We are focused on what motivates and interests this new breed of workers, giving us the ability to create practical solutions that help our clients attract, engage and retain winning talent.”

A shorter, YouTube-friendly version of the event, written and directed by Rita J. King is below.

Also see:

Press Release: Manpower Inc. Convenes Avatar Thought Leaders in Second Life to Discuss Virtual Workforce of the Future

Archive of Manpower’s Evolution of the Virtual Workforce

The Imagination Age: 1000 Inches in Loveland

The Imagination Age: 1000 Inches in Loveland is an augmented reality neighborhood created by Rita J. King as part of Jerry Paffendorf’s Loveland project. Rita J. King is the largest “inchvestor” in Loveland and its first colony, which is named “Plymouth.” For background on Rita’s interest, inspiration and involvement in the project, see her essay below.

Rita J. King was recently interviewed on NPR about her involvement in Loveland. Read more about that here.

Download the PDF detailing the project here.

We are profiling other community members of Plymouth on the blog 1000 Inches in Loveland.

Background on 1000 Inches in Loveland:

How big can you make an inch?
How big can you make an inch?

By Rita J. King

Several months ago, I was commissioned by PROBOSCIS to create an installation on 27 cubes: “Transformation: How We Become Who We Are.” While working on the cubes (some of which are shown above) I first heard about the LOVELAND project in Detroit.

Perhaps because I was working daily with cubes and my imagination, the idea of a city of a million square inches that fits in a warehouse in Detroit and yet relies on technology and creativity to amplify the size of each inch made perfect sense.

Transformation begins.
Transformation begins.

The installation was immediately influenced by the LOVELAND project. “Transformation” (which will launch soon) expanded first into virtual and augmented realities and then evolved into a game that marks the first developed parcel in 1000 INCHES IN LOVELAND.

Transformation revealed.
Transformation revealed.

Stories have a tendency to get lost if they aren’t shared right away, so here’s how the 1000 INCHES IN LOVELAND deal went down:

CHELSEA (on a rainy night during the height of NYC’s new monsoon season)—

My collaborator, Joshua Fouts, wears round black glasses. We’d been invited to the event by David Green and Liz Dreyer with a pink lotus and two shining orange fish inked on her calf. We’d met at White Oak Plantation near Jacksonville, Florida, where we drove past rhinos and zebras on the way to the lodge to meet in groups and discuss the consequences of the economic downturn on the arts and how this might be overcome through meaningful participation in the digital culture. We promised we’d meet again in New York. I invited GG, who now stands in front of me, having run late from Brooklyn but committed to keeping his word.

There he is, all six-feet-six-and change of him, wearing a shirt that says, “I’ve got twelve inches in Detroit,” in neat capital letters that could only have been ironed in place by the man himself. He goes by Jerry because he’s not crazy about George Gerald Paffendorf III, but he doesn’t seem like a Jerry to me, so I call him GG.

“What’s going on in Detroit?” I ask. GG lifts his eyebrows because the answer to that question is going to take some time, but he’s excited for the chance to tell, and I can’t wait to hear.

The room has been set up as a bar for the night, so people come and go. Josh, GG and I sequester ourselves in a corner overlooking the amber rectangles of light spangling the wet slate street-scape. Josh had met GG in Singapore in 2007. I met them both on the same day in San Jose a few months later.

GG won Josh's undying affection when, less than 24 hours after they met in Singapore, this GG-magic image with (GG, left and Josh right) appeared among Josh's copious electronic correspondence.
GG won Josh’s undying affection when, less than 24 hours after they met in Singapore, this GG-magic image with (GG, left and Josh right) appeared among Josh’s copious electronic correspondence.

GG is 27 years old and he’s already an admired futurist, which may explain why he has an air of time travel about him, as if you could set the dial to any time or place in which humans have interacted and he would find a way to improve life through his imagination and capacity for catalyzing collaboration. For over two years I’ve been waiting for his Big Idea, but I had no idea it would end up being so tiny.

“Detroit,” he says. “Okay. Loveland, is what the project is called–a million square inches that I’m going to sell for $1 each. Anyone from around the world can buy one, or more than one, and be a part of the community. The inches are just a jumping point for people, and they can be as big as the minds of the community. Loveland is a platform to connect people. People will come together to build this new land. Every inch will exist in the physical world and in the digital realm at the same time. What’s going to happen? There’s no way to know in advance, and that’s the fun of it. But you know something will happen. Reality will…be…augmented!”

He stopped to eat a cheese cracker and a few grapes and then went on to explain why he’d chosen to tie a virtual project with the physical world by placing it in Detroit, a story I know all too well from my work in the Gulf Coast: economic decline, mass exodus of the jobless population, widespread systemic change and the absence of a clear path for transformation.

“Detroit was the most futuristic city that existed for a time,” he says, “an engineer’s dream of tinkering coming together with a possible vision of reality, like the automobile moving at sixty miles in an hour move a person to another place. The universe is like a seed. So it’s just how big can you make your inches? What can you do with an inch if the only thing stopping you from making it as big as you can imagine is your ability to imagine it? Think about all the things people can do with it.”

To GG, confusion isn’t an obstacle. If some people don’t get it, that won’t stop him from reaching those who do. Around us, people listen and gather, and someone asks for more information on the Loveland project. What can people do with an inch, really? Is this a real inch, or an imaginary inch that some guy from New Jersey will sell you for $1 because he has a million of them?

“The inch markers are just something that give a human feeling,” GG said. “They act as a connector for the sense of ownership. An inch sounds stupid until suddenly you have something that can be connected to other people, and then you see how big and important that is. I know it’s funny. I know it makes people smile. It’s game-like, but it’s a city that will fit into a warehouse.”

The population of Loveland, if all million inches are sold, might end up being higher than the current population of Detroit: 800,000.

Dancing Ink Productions will take 1000 INCHES IN LOVELAND,” I say. “For economic and cultural development. Loveland is a new city and I’m going to create a neighborhood and document its development. The neighborhood will be known as the Imagination Age.”

“Now that’s what I’m talking about,” said GG. “Right on.”

I grab a stack of paper and start to sketch out the grid.

“You already know where you want your inches to be?” he asks. “Look at that! It’s real!”

The first map of Loveland.
The first map of Loveland.

It *is* real. Starting next week, space within 1000 INCHES IN LOVELAND: The Imagination Age,” will be available.

Follow on Twitter: @1000Inches.

The Linden Lab Second Life Case Studies

In 2008, Rita J. King began collaborating with Linden Lab, the makers of Second Life in telling the story about how brick-and-mortar companies were using Second Life very creatively and successfully. The collaboration has resulted in a series of Case Studies written by Rita J. King. A sampling of those essays are below.

IBM: Smarter Work

Rita J. King is Innovator in Residence at IBM’s Analytics Virtual Center. This section will document her project and DIP’s work in this arena.  You can visit Rita’s virtual office on web.alive embedded below.
Recent blogposts about Rita J. King’s Innovator-in-Residence include:





Rita J. King is Innovator in Residence at IBM’s Analytics Virtual Center. This section will document her project and DIP’s work in this arena. You can visit Rita’s virtual office on web.alive embedded below.
Recent blogposts about Rita J. King’s Innovator-in-Residence include:



Manpower Inc.: The Power of Collaboration — Manpower’s First Anniversary in Second Life

Power of Collaboration: Manpower's First Anniversary in Second Life
Power of Collaboration: Manpower’s First Anniversary in Second Life

On July 14, 2008 Dancing Ink Productions produced a major event for Fortune 500 company Manpower, Inc., called the “Power of Collaboration: Manpower’s First Anniversary in Second Life.”  The event included a report by the same name (downloadable as a PDF file here or by clicking on the above picture) exploring the influence and impact of virtual worlds, which Manpower considers to be an emerging labor market, on the world of work. (Read the Manpower, Inc. press release here.)

The event included three pieces of machinima by DIP in collaboration with machinimist  Draxtor Despres. You can watch the videoshere (12 and 3) in the order in which they were shown during today’s event.

This celebration would not have taken place without the visionary leadership of Manpower Inc. Senior Vice President Global Workforce Strategy Tammy Johns, whose thoughtfulness and expertise formed the basis of the tone of the event, which was reflective of the company’s significant global presence. Our conversations during the writing of this report were rigorous and full of energetic momentum.  Dancing Ink Productions would also like to thank Dan Darrow (Horatio Decosta in Second Life), who leads Manpower’s Second Life presence, and Jessica Qin, IBM’s Chief Virtual Architect, who first introduced Rita J. King (as her avatar Eureka Dejavu) while working on a report for IBM, “From the Fire Pit to the Forbidden City: An Outsider’s Inside Look at the Evolution of the VUC.” Jessica, at the time, was working to build Manpower Island.

Schmilsson Nilsson (avatar of Joshua S. Fouts) and Eureka Dejavu (avatar of Rita J. King) at the Manpower First Anniversary in Second Life celebration
Schmilsson Nilsson (avatar of Joshua S. Fouts) and Eureka Dejavu (avatar of Rita J. King) at the Manpower First Anniversary in Second Life celebration

The July 14, 2008 event, which celebrated Manpower’s first year in Second Life with a roundtable of thoughtful individuals including Manpower Inc. Chairman and CEO Jeff Joerres (who shone when he spontaneously took on the challenge of discussing existential issues) and Philip Rosedale in a world that he created.  Other speakers included Lynda M. Applegate, Professor, Harvard Business School, Dr. Jonathan Joseph Orr, co-founder of the Orr Institute, Dominique Turcq, President, Boostzone Institute, and Second Life’s Gentle Heron who runs an organization for people with disabilities called Virtual Ability, Inc (her Second Life efforts were profiled in “The Story of the Heron Sanctuary,” a January 2008 article in DIP’s Dispatches from the Imagination Age) .

Manpower CEO and Chairman Jeffrey A. Joerres (shown right) and Manpower Virtual World Liaison, Dan Darrow, at Manpower Island.
Manpower CEO and Chairman Jeffrey A. Joerres (shown right) and Manpower Virtual World Liaison, Dan Darrow, at Manpower Island.

The event was covered live on Second Life public affairs program Metanomics and streamed live on Second Life’s SLCN TV. An archive of the video can be found here.

Rita J. King blogged about the event on Dispatches from the Imagination Age:

One of the most difficult obstacles to overcome in the work of virtual work, it was revealed at the roundtable, is the fact that some people are sleeping while others go about their lives half a world away, and therefore cannot collaborate by dint of the fact that they are simply not conscious at the same time.

Philip Rosedale expressed an intriguing idea about a global work flow in which people will pass off work to one another. It’s an exciting idea, because it will lead to greater productivity and improved cultural understanding throughcollaborative energy, which would accelerate the rate at which difficult problems are solved. My prediction is thatanother model will be overlaid on the global work flow–people’s rhythms will change and the cycles of sleep and waking will adjust for those who find themselves collaborating on complex projects. I first heard of this phenomenon whiledocumenting IBM’s Virtual Universe Community, when scientists in multiple continents discussed their method for working together on protein folding experiments. I just experienced it myself while working with a global DIP team consisting of, among others, a Scot (Toran Cult), an Austalian (Starr Sonic), a German living in California (Draxtor Despres) and Americans from both coasts and in between. It never really felt like we were dealing with time zones, even when I counted the hours on my fingers to see when we might all be in-world again, but tonight, I’m feeling the jetlag of virtual work, even though we always met in the Metaverse.

Read more …

Art, Reality and Cultural Diplomacy

“In art, intentions are of little importance” — Pablo Picasso. At the Aspen Institute Summit on Cultural Diplomacy, Rita J. King reflects on the role of technology in art and cultural relations.

Rita J. King at the Museu Picasso in Barcelona.

Rita J. King at the Museu Picasso in Barcelona.

By Rita J. King
Barcelona, Spain. September 20, 2009

“In art, intentions are of little importance.” Pablo Picasso

The Aspen Institute held a forum in the ancient city of Avilés, Spain last week to discuss Culture & Security from a cultural diplomacy perspective. My collaborator Joshua S. Fouts and I spoke about our project, “Understanding Islam through Virtual Worlds,” which took place across four continents in the physical world and in the virtual world of Second Life.

Second Life allows participants from all over the world an unprecedented opportunity to collaboratively imagine and build environments and identities in which cultural exchanges take place, free from the fetters of fear (whether generated by timidity, the possibility of violence, language barriers or simple lack of contact or motivation to initiate such discussions) that too often accompany sensitive cultural conversations in the physical world.

The same way a building can be designed and constructed virtually before the cornerstone is laid on actual grass, so can a new technique for cultural exchange be developed that promotes transparency and accountability and at the same time removes physical vulnerability.

Nevertheless, this concept is disturbing to many people, largely because the media hasn’t done Second Life any favors by consistently misrepresenting the importance of the platform and also because the entire concept is so new that people simply can’t imagine the value of such interactions, much less the fact that avatars are representations of real people in the physical world and not cartoons capable of destroying the fabric of society. That narrative is beginning to change now.

Many people at the forum were utterly fascinated, hearing about Second Life for the first time, and several have already booked us to discuss plans for proceeding with extremely exciting projects. A couple of people referenced our work (despite the fact that it took place primarily in the physical world and we’d flown thousands of miles to discuss it in person) as an example of digital interactions undermining the richness of personal contact in the physical world, as if every personal interaction is saturated with meaning that results in cultural illumination and progress.

While it isn’t easy for newbies to jump in-world and instantly discover the best of what the local culture has to offer, it’s worth the search. Second Life is filled with collaborative and individual creativity of such a sophisticated and remarkable nature that cultural advances are taking place on a daily basis. Never in the history of humanity have individuals from around the world been able to gather in real time to explore sensitive issues that require sustained philosophical focus without leaving their own physical communities. Never before have people been able to escape the circumstances of birth to form ties based on the essence of self above the telltale signs of class and privilege hierarchy.

As far as the practice of cultural diplomacy goes, we finally have a platform that equalizes all participants by making creativity and innovation the highest aim, and that’s a good thing. That isn’t to say that some people don’t use Second Life for less than progressive purposes, but so do people in the physical world and that doesn’t stop diplomats from practicing. Race, age, gender, ethnicity and extreme physical beauty or disability all cease to matter. Second Life is whatever users make of it.

Major institutions globally have turned the platform into a thriving, environmentally conscious business hub. Visionary educators have created three-dimensional, immersive learning environments. In the third grade, we made dioramas out of shoeboxes to depict the Gobi Desert from brown paper. It was great fun and there is no reason why anyone has to stop doing it just because now, thousands of learning institutions have created information rich mixed-media environments embedded with experiential knowledge for learners of all ages. Thanks to the National Oceanic and Atmospheric Administration’s work in Second Life, for example, I’ve swum through the ocean from the poles to the equator to see the life it contains and the hazards of global climate change.

One of the major obstacles to right thinking regarding mixed-media, mixed reality environments is the notion that somehow participation in a virtual world isn’t “real.” Today, at the Museu Picasso in Barcelona, I had an epiphany about how to explain why the debate is misguided. Because the Culture & Security forum focused largely on art, including a number of conversations about how digital art (which is no lesser than any other art form), it is appropriate to use this example to explore the meaning of reality in any form of creative expression.

Between August and December 1957, Pablo Picasso created 58 interpretive works based on Velasquez’s painting Las Meninas. At the Museu Picasso, an ingeniously curated exhibit of two monitors on either side of a pane of reflective glass depicts Picasso’s work projected onto various segments of Las Meninas. I watched through projects of all 58 works, or however many were depicted, before stepping into the gallery where the pieces were hung.

Despite the fact that the projections are glorious, they are nowhere near as spectacular as the original pieces, with their brushstrokes that outlasted the hand of the artist. Much like the virtual hajj to Mecca in Second Life, which can’t possibly ever replace the physical experience of millions of hot, hungry physical bodies moving through a space all experiencing the manifestation of their sacred beliefs, the projections of the Velasquez and Picasso works aren’t meant to replace the originals, but simply to yield new perspective.

Beyond that, though, even the original canvases by Picasso aren’t “real.” After all, Picasso was merely interpreting a work by Velasquez. Come to think of it, even Las Meninas isn’t “real,” except in the broadest definition of the term (having a verifiable existence) which also applies to works in Second Life. The argument that no facsimile can ever be as rich as the original undermines the sheer force of creative power that fuels human progress in the form of artistic expression.

Nobody alive today can turn back the clock to be in that room with Velasquez. Our only glimpse comes from the weight of his work, much like the only glimpse I’ve ever had of ancient Mesopotamia (present day Iraq) where writing was invented comes from the work of the Federation of American Scientists who embarked on a collaborative global project in Second Life to rebuild the city based on real archeological data, right down to charred hearths, temples, markets and agricultural zones. Only through documentation can we experience a moment lost to the riptide of history. Arguably, the very act of people posing for the portrait, frozen in place for hours if not weeks on end wearing costumes to begin with is not real. So what? I’m glad they did it anyway, and that instead of debating the merit of interpreting that singular effort, Velasquez and Picasso picked up their brushes and got to work.

Art is an interpretation of the rhythm of human life on a fleetingly colonized planet in a vast, mysterious cosmos of infinite mystery. The relationship between art and the development of culture is such a mysterious one that language is often painfully insufficient in the attempt to describe it. Human bondage does not require physical bars for captivity. Art is the means by which symbolic bars are bent to create opportunities for people to pass through. The central question of cultural diplomacy in many ways is: If humanity is to earnestly attempt to outpace our current path of collective destruction with acts of trailblazing creativity, how can this sacred act, which undermines the underlying conditions that lead to violence, best be accomplished?

“Others talk,” Picasso once said. “I work.”

Rita J. King’s Award-Winning Gov2.0 Speech

Video of Rita J. King's award-winning O'Reilly Gov2.0 Summit presentation

Video of Rita J. King's award-winning O'Reilly Gov2.0 Summit presentation

O’Reilly Media has uploaded the video of Rita J. King’s recent award-winning presentation at the O’Reilly Gov2.0 Summit and Expo. The video only shows the powerpoint images. For an idea of how the speech was delivered from the audience’s perspective, see image below.

Rita J. King speaking at the O'Reilly Gov 2.0 Summit

Rita J. King speaking at the O'Reilly Gov 2.0 Summit

UPDATE: You can also view the awards ceremony, posted below. Rita J. King appears about six minutes and 30 seconds in.

Gov2.0 awards ceremony, featuring Rita J. King (about 6 mins, 30 seconds in)

Gov2.0 awards ceremony, featuring Rita J. King (about 6 mins, 30 seconds in)

Rita J. King: Gov 2.0 Hero

Rita J. King joins Craig Newmark, among others, as a Gov2.0 Hero

Rita J. King joins Craig Newmark, among others, as a Gov2.0 Hero

Congratulations to Rita J. King for being recognized by Government social media site as Gov 2.0 Hero. The complete list of Gov 2.0 Heros is here. Also included in the list is EPA Gov 2.0 guru Jeffrey Levy (who, coincidentally, bears the distinction of being the person who introduced me to the Internet in 1991.)

Each Gov 2.0 Hero is asked a series of questions about their thoughts on government and technology. Rita’s entire response is worth a read, but here’s an excerpt:

What was your path to Gov 2.0?

I’ve been studying the cultural effects of digital anonymity since 1996, but when I discovered a Muslim woman in a virtual Jewish synagogue in Second Life in 2006 I realized that global culture had entered a powerful new realm. The idea of “avatars” is polarizing. Some people instantly see the benefit of this new form of identity and community construction while others, believing that avatars dehumanize people, are appalled. I was not a gamer, nor did I ever expect to be mesmerized by the virtual world of Second Life after a friend of mine who works at IBM suggested that I check it out. I was reading Joseph Campbell’s “The Power of Myth,” and I searched on temples, synagogues, churches and mosques during my first few hours and days in Second Life, which was how I found myself at prayer services in a virtual Jewish synagogue speaking to a Muslim woman.

On September 8 at the O’Reilly Gov 2.0 Expo, Rita J. King will be discussing “Digital Diplomacy: Understanding Islam through Virtual Worlds” as part of the Government as Peacekeeper section.

The Ethics of Cultural Collaboration

Rita J. King in her recent interview with JD Lasica.

Rita J. King in her recent interview with JD Lasica.

While at the June 2009 140Conf, Rita J. King was interviewed by long-time Online Journalism guru, JD Lasica about the ethics of cultural collaboration, online identity and the evolution of journalism with the advent of social media. Lots of great nuggets inside. Take a look

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DIP Speaking at Gov2.0 Expo

DIP will be presenting Understanding Islam through Virtual Worlds on September 8

DIP will be presenting Understanding Islam through Virtual Worlds on September 8

DIP is pleased to be among the featured speakers at the upcoming O’Reilly Media Gov2.0 Expo. Rita J. King and I will be speaking on the changing landscape for Cultural Diplomacy and discussing our case study “Digital Diplomacy: Understanding Islam through Virtual Worlds.” Our project explores how project explores how foreign policy can augment existing physical world engagement with Islamic communities worldwide by utilizing complex, nuanced opportunities provided by 3d Immersive spaces.

Follow us @ritajking or @josholalia on Twitter for updates or @ reply us to let us know if you’ll be there.