Posts Tagged ‘ROI’

The Linden Lab Second Life Case Studies

In 2008, Rita J. King began collaborating with Linden Lab, the makers of Second Life in telling the story about how brick-and-mortar companies were using Second Life very creatively and successfully. The collaboration has resulted in a series of Case Studies written by Rita J. King. A sampling of those essays are below.

The Power of Collaboration: Manpower’s First Year in Second Life

Manpower's First Year in Second Life

Manpower's First Year in Second Life

As part of a major event celebrating Manpower’s first year in Second Life, Dancing Ink Productions produced the above report, “Power of Collaboration: Manpower’s First Year in Second Life.” The report explores the changing nature of work and employment in light of the continued growth of virtual worlds.

“Providing a safe place for individuals, whether they learn to fly, learn to teleport to other islands, or create avatars that don’t scream ‘newbie;’ is the next step in preparing individuals for such emerging markets – as virtual worlds,” Darrow said. “We help individuals prepare for and navigate the changing world of work; and we are working to attract a new set of candidates. We know this medium attracts tech savvy individuals and people with impressive skills in the visual arts.”

A free copy of the report is downloadable in pdf format here.

Call for Ideas: V-Biz ROI

Rita J. King, CEO and Creative Director of Dancing Ink Production is working on a new project on V-Biz ROI.  We have created a special group in our Ning community called V-Biz ROI, which we invite you to join. This discussion forum will be used as a source for an article on v-biz ROI for a major publication that Rita J. King is presently writing. She will contact you if she plans to quote you directly or needs more information. The goal is to create a lively and thoughtful discussion about the nuances and obvious boons and pitfalls of v-biz ROI. Tell us as much as you can about your own work and what you’ve discovered and ask questions. Your time and thoughtfulness are greatly appreciated.