In 2008, Rita J. King began collaborating with Linden Lab, the makers of Second Life in telling the story about how brick-and-mortar companies were using Second Life very creatively and successfully. The collaboration has resulted in a series of Case Studies written by Rita J. King. A sampling of those essays are below.
Posts Tagged ‘ROI’
The Power of Collaboration: Manpower’s First Year in Second LifeTweet
As part of a major event celebrating Manpower’s first year in Second Life, Dancing Ink Productions produced the above report, “Power of Collaboration: Manpower’s First Year in Second Life.” The report explores the changing nature of work and employment in light of the continued growth of virtual worlds.
“Providing a safe place for individuals, whether they learn to fly, learn to teleport to other islands, or create avatars that don’t scream ‘newbie;’ is the next step in preparing individuals for such emerging markets – as virtual worlds,” Darrow said. “We help individuals prepare for and navigate the changing world of work; and we are working to attract a new set of candidates. We know this medium attracts tech savvy individuals and people with impressive skills in the visual arts.”
A free copy of the report is downloadable in pdf format here.
Call for Ideas: V-Biz ROITweet
Rita J. King, CEO and Creative Director of Dancing Ink Production is working on a new project on V-Biz ROI. We have created a special group in our Ning community called V-Biz ROI, which we invite you to join. This discussion forum will be used as a source for an article on v-biz ROI for a major publication that Rita J. King is presently writing. She will contact you if she plans to quote you directly or needs more information. The goal is to create a lively and thoughtful discussion about the nuances and obvious boons and pitfalls of v-biz ROI. Tell us as much as you can about your own work and what you’ve discovered and ask questions. Your time and thoughtfulness are greatly appreciated.

